5 Ways to Differentiate Your Small Business from Large Competitors
5 Ways to Differentiate Your Small Business from Large Competitors
When you are an entrepreneur or the owner of a small business, the odds are high that you can simply hold out your hand and magically be pointing to a specific large competitor of yours. Running a small business essentially guarantees that large competitors are going to be the bane of your existence, but that does not mean you cannot win this unfairly titled competition. Just because larger companies can afford lower prices does not mean that they are capable of destroying what you worked so hard to build. There are a few ways that you can stand out from the crowd and enrapture your customer base.
1. Keep Your Interactions Individualistic
Big companies are known for having employees with dead eyes and empty hearts who care little for their overall customer interaction, and this particular stereotype has the promise of helping you succeed. There is nothing that customers like more than experiencing a quality exchange with a salesperson or customer service representative who helped them feel appreciated, valued, and connected.
2. Hold Your Morals In Check
When it comes to competition, big companies are prone to backstabbing, conniving, manipulating, and hurting others to stay on top. Thankfully, because this is your business, you get to decide what your values and morals are from the get-go. Such a strong moral fiber will help you build camaraderie amongst your clientele.
3. Stay in Touch with the Local & Business Community
Your competitors are going to assume that their low prices count for everything, when in fact, they would be much better off if they used their status and position in the community to help out with local nonprofits or the like. You don’t have to tell them that, though. Instead, you can improve and enhance your community by staying involved with local affairs.
4. Work Together
One of the great things about owning a small business is the way that you get to support others who share your dream without being direct competitors. If you sell handcrafted jewelry, for example, you could promote local small businesses that provide arts and crafts supplies
5. Be True to Who You Are
Though it may sound cheesy, the key to having a successful small business is by staying true to yourself. The one asset, the one commodity that your big business competitors could never hope to duplicate is simply you. You are your own best asset.
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