The colors you choose in the design of your
Why Logo Color is Important?
When it comes to branding, choosing the appropriate colors for your business logo is important because it creates a strong brand message. When we look at colors, we feel something, and we think of something like a personal memory. Color is reminiscent and connects to traditions. A water supplying company may not select bland beige and neutrals in the creation of its logos because these colors are not what we would imagine when we think of water. By selecting shades that correspond with the story and the emotion you wish to convey, you will certainly appeal to your target market.
Strength, mystery, and boldness come to mind with a stark black logo. Black logo associates with high-end services from perfume and hotel brands to corporate and sports. Black logos are classic and clean for a sophisticated service but may not be the ideal choice for a product on a store shelf that would be lost in a sea of bright colors.
Red is passion, excitement, love
Shades of yellow make us feel warmth, encouragement
Blue is about serenity, tranquillity, loyalty and calmness. Shades of blue are associated with the endless sky and the clarity of water. It provides a sense of professionalism and appeals to the calm and loyal nature of the customer. It can be incorporated in the business logo as a background, foreground or as highlights.
The green color is closely related to nature. It produces peace, relaxation, and wildlife. Most environmentally responsible companies incorporate green shades for
The Purple evokes a sense of romance but also
Choosing a Color for Your Logo
In short, Your business is unique and the color combinations in your logo should be too. Considering the meaning and influence of each shade can help you create a brand image that best depicts the message you wish to convey.
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